September 13, 2006 – Brentwood, TN – hearitfirst.com announces major promotion in conjunction with the September 5 release from multi-platinum, Grammy and Dove Award winners Jars of Clay’s new album Good Monsters. The promotion consisted of “re-skinning” the hearitfirst.com site and all features on the site’s homepage. The promotion, which launched on the album’s release date consisted of exclusive behind the scenes video, shot by hearitfirst.com at a recent Jars of Clay concert at Belmont University as well as premiering the new music video for the album’s title track “Good Monsters.” The site also featured a free song download of “Good Monsters” to their exclusive email list.

“hearitfirst.com has been a key partner in helping us launch the release of Jars of Clay’s Good Monsters; providing exclusive content and out-of-the-box promotional opportunities for the band and their latest CD,” says Brian Peterson, Associate Director of Interactive Marketing, Provident/ Sony BMG.

“Jars of Clay’s new album Good Monsters is a perfect fit for the hearitfirst.com audience,” says Mark Adkison, Creator of Hearitfirst.com, which receives over 240,000 unique visitors every month. “The promotions are getting a great response on the site and we’re proud to be a part of this key release, which kicks off a fall season of amazing music and promotions on the site.”