New York, NY – November 3, 2006 – On January 9th, Cowboys of Faith, the new DVD from Time Life reveals the true heart of the quintessential American hero - the rodeo Cowboy. Being sold nationwide exclusively at Wal*Mart it features thirteen of today’s most accomplished rodeo athletes including reigning World Champion bull rider Matt Austin and 7-time World Champion team roper Jake Barnes. These cowboys give witness to the powerful and affirmative effect of faith on their competitive ability, their personal lives, and their family values.

The daily life of a professional rodeo cowboy is a constant battle to stay safe from injury, and free from the temptations encountered as they travel thousands of miles each year during the grueling rodeo season. Sometimes they succumb. More often they prevail. But it is always their faith that guides them successfully through life.

Allen Bach, World Champion team roper and founder of Forever Cowboys Ministries says, “Cowboys of Faith presents the best of Professional Rodeo. This DVD is a road map for good living.”

Produced by ProRodeo Films, Inc. in association with the Professional Rodeo Cowboys Association, Cowboys of Faith combines exclusive, action packed “National Finals Rodeo” footage and never-before-seen interviews to create moving and inspiring portraits.

Special guest recording artist and cowboy church minister Candice Myers also contributes a stirring music video based on the cowboy way of live.

“Cowboys of Faith is a must see for the whole family” says Harold Daniels, Executive Director Fellowship of Christian Cowboys. “It should be part of every family’s video collection.”

Cowboys of Faith follows two successful DVD releases on a similar topic – Ultimate Bullriding and Extreme Wrecks which are still available for purchase at stores nationwide. All three videos offer a unique glimpse into rodeo and life in this all-American sport.