FRANKLIN, TN (February 2, 2006) - London is loco for Sheerluck this March when Big Idea, Inc. releases VeggieTales: Sheerluck Homes and the Golden Ruler, an edge-of-your-seat mystery that teaches the importance of friendship. Just in time for the Easter Holiday, this thrilling whodunit hops into stores everywhere on DVD and VHS March 11 and 14, 2006 in Christian and general market stores respectively. VeggieTales: Sheerluck Homes and the Golden Ruler stars the infamous Larry the Cucumber as Sheerluck Holmes and Bob the Tomato as Dr. Watson, and includes a new silly song titled "The Gated Community" along with oodles of family-friendly bonus features. The title is priced to own at $14.99 SRP for DVD and $12.99 for VHS.

"With each new release, the VeggieTales franchise continues to expand and strengthen its presence in the coveted family demographic," said Terry Pefanis, COO of Big Idea, Inc. "Big Idea, Inc. is delighted to present this wonderful title about the importance of friendship just in time for the Easter holiday season."

As with all VeggieTales releases, Sheerluck Holmes and the Golden Ruler is supported by a far-reaching marketing and promotions campaign targeting both the Christian and general market consumer including:

Tyson Foods continues to support the VeggieTales franchise. The popular Tyson® Fun Nuggets will feature a Sheerluck Holmes DVD image on-pack and a special mail-in rebate offer. Consumers who purchase two specially marked packages of Tyson Fun Nuggets and a copy of Sheerluck Holmes on DVD or VHS can receive a $3.00 mail-in refund with proof of purchase. Copies of Sheerluck Holmes and the Golden Ruler DVD and VHS will have an on-pack sticker for cross promotion and include a rebate form inside packaging.

Over 500 Chuck E Cheese locations nationwide will feature VeggieTales new Silly Song "The Gated Community" on a video loop in the birthday area.

Sheerluck Holmes will have kids thoroughly entertained with showings at both Dollywood and Silver Dollar City in Spring and Summer 2006. VeggieTales merchandise will be sold at the parks, and advertising supporting Sheerluck Holmes will be included on in-park signage.

With the launch of Sheerluck Holmes and the Golden Ruler, Big Idea offers retailers VeggieTales Spectacular premieres anytime during the two weeks leading up to the street date. Spectaculars are retail sponsored events held on a single day in movie theatres, churches and stores nationwide. Big Idea is once again offering a 3% rebate on pre-sales and first week sales for retailers who offer a pre-sale and host a spectacular. Spectacular promotional materials for Sheerluck Holmes and the Golden Ruler, including a promotional guide, event kit, postcards, tickets and other promotional items, are available through Word Distribution.

Additionally, Big Idea is offering CBA retailers an exclusive 8-week pre-sell opportunity. Consumers who pre-purchase Sheerluck will receive a free Mystery Poster and Magnifying Glass. These items, along with extensive merchandising materials, are available through Word.

Print ads will run in high-profile parenting and family publications such as Child, Parenting, Family Fun, Nick. Jr. and Wondertime. Additionally, Big Idea will advertise and run a variety of promotions on key family friendly websites and radio stations. Throughout the extensive print, radio and online campaign, over 100 million impressions will be secured.

With each new title, the grassroots support for VeggieTales products continues to grow in numbers and enthusiasm. Over 3000 churches in all 50 states and Canada will host Family Fun Nights which include a premiere screening of Sheerluck Holmes and the Golden Ruler. In addition, the title will be supported by the 4,100-member street team known as the Ambassadors. Through distribution of mini-magazines, activity sheets and coupons, the Ambassadors play a vital role in announcing the release to local day cares, schools and among their neighborhoods.

Synopsis - Sheerluck Holmes and the Golden Ruler features Larry the Cucumber as detective dynamo Sheerluck Holmes and Bob the Tomato as his venerable sidekick Dr. Watson. Together their superlative powers of observation and forensic fortitude can solve any crime. But because Sheerluck takes all the credit for the pair’s sleuthing savvy, the missing Golden Ruler the most valuable and prized treasure in all of Buckingham Palace may never be recovered. Will Sheerluck remember the all-important golden rule in time to rescue the ruler and save his friendship? Sheerluck Holmes and the Golder Ruler helps kids discover a valuable lesson in friendship based on Proverbs 17:17.

Plus, see Archibald Asparagus as Don Quixote in "Asparagus of La Mancha" and the inspiring Silly Song with Larry, "The Gated Community."

Bonus Features
• * Behind the Scenes
• * Progression Reel
• * Audio Commentary
• * Trivia
• * Sing Along
• * Bean Dip of LaMancha Veggie Recipe
• * Family Activity
• * Sheerluck & the Super Sleuth mini-feature
• * How to Draw Sheerluck Holmes & Poncho
• * Easter Eggs
• * LarryBoy & the Bad Apple, Gideon and VeggieTales Rockin’ Tour Live trailers

Other Upcoming Products and Events from Big Idea

* VeggieTales Rockin’ Tour Live! will entertain audiences across the nation in a 50-plus-city tour from March to June. Fans attending will have the opportunity to watch the Sheerluck Holmes and the Golden Ruler trailer.

* Just in time for the Easter Holiday, Big Idea will release two must-have CD’s for every fan's collection -- A Very Veggie Easter and VeggieTales: Worship Songs. Both titles are available in stores everywhere March 7th for $10.99 SRP.