
HAVE YOU EVER WONDERED “WHAT IF?”
BIG IDEA ENTERTAINMENT TO RELEASE
A “MEANINGFUL” NEW VEGGIETALES® DVD
AVAILABLE JUST IN TIME FOR THE HOLIDAY SEASON
VeggieTales®: It’s a Meaningful Life DVD Teaches
A Valuable Lesson in Being Content
Original Song Written and Performed by Sparrow Records Multi-GRAMMY and Dove Award-winning
Artist Steven Curtis Chapman; Daughter Stevey Joy featured as voice of “Emma the Rhubarb”
Launch Supported by Extensive Marketing, Promotional and Licensing Campaign

FRANKLIN, TN (June 28, 2010) – Big Idea Entertainment, the leading faith-based studio and producer of children’s and family programming, characters and brands, announced today they will release an all new VeggieTales® adventure, VeggieTales®: It’s a Meaningful Life, October 2 and October 5, 2010 in Christian and general market stores respectively. This fun and inspiring story of wonder shares valuable lessons in understanding one’s worth and importance, and in being content with what one already has rather than seeking out what others possess.
VeggieTales: It’s a Meaningful Life includes an original new song from multi-GRAMMY and Dove Award-winning artist Steven Curtis Chapman entitled “Meant To Be,” a brand new Silly Song called “Goodnight Junior,” and other family friendly bonus features. The It’s a Meaningful Life launch is supported by a comprehensive marketing and advertising campaign with licensing and promotional partners such as, Burger KingÒ, McDonald’sÒ, Chuck E. Cheese’sÒ, Denny’sÒ, KFCÒ, GymboreeÒ, GundÒ, American GreetingsÒ, Show Hope, Family Life and more.
“We’re very excited to share It’s a Meaningful Life with VeggieTales fans and families everywhere,” said Greg Fritz, SVP of Sales & Marketing at Big Idea Entertainment. “This episode is based on Jeremiah 29:11 which says, ‘For I know the plans I have for you,’ declares the Lord, ‘plans to prosper you and not harm you, plans to give you hope and a future.’ So many of us often wonder what our lives would be like if we had all we ever dreamed of. This title takes parents and children on a journey that explores how we can be content in the plans that God has for our lives – and helps us discover the beauty of how our lives affect those around us.”
Inspired by the It’s A Meaningful Life story, Steven Curtis Chapman notes, “The song is really shaped around, what I want to say, especially to children that wonder, ‘does my life have any meaning?’ As I have said to so many orphans in China or even to my own children, ‘you are special, and you are meant to be because God has put us here.’”
